The company
Your Salon
Support.
Your Salon Support (YSS) is a global technical and marketing agency that delivers bespoke marketing, branding, websites and technology for salons and enterprise hair brands.
Couture marketing. A hands-on partnership, shaped around your business. Headquartered in Surry Hills, Sydney, and working with clients across Australia, New Zealand, the UK, the USA and Canada.
Let’s talk about your brandWhat Your Salon Support does
Marketing plans
YSS turns business priorities into a plan for campaigns, channels and the work needed to support them. A shared direction connects individual pieces of marketing to the outcome the business is working towards.
Brand strategy
We define the thinking behind how a brand presents itself, from its story to the way campaigns express it. That gives creative work a consistent direction across the website, advertising and customer communications.
Marketing audits
We examine existing marketing and the systems behind it to find gaps, friction and missed opportunities. For Hearts and Hues, a loyalty audit identified why customers were being moved down a tier when they redeemed a reward.
Positioning
YSS clarifies who a business serves, what it offers and the reasons its customers should choose it. That work gives a salon, educator or product brand a specific message to carry into its marketing.
Meta Ads
YSS runs Meta advertising as part of its customer acquisition services. These campaigns put a brand or offer in front of people on Facebook and Instagram and connect their interest with a next step.
Google Ads
YSS uses Google Ads within acquisition campaigns to reach people searching for relevant products or services. Advertising and the destination page work together to help that search become an enquiry or purchase.
Landing pages
We build pages around a particular campaign, offer or launch so visitors know what to do next. The Valonz Colourist campaign brought character profiles, a quiz and ticketing into the same destination as the campaign story.
Lead generation
YSS connects campaign interest with sign-up and follow-up journeys. For Valonz, an Instagram trigger word started an automated DM and moved interested people into a five-part email sequence.
Email and SMS in Klaviyo
We build email and SMS marketing to support launches, purchases and ongoing customer relationships. For Wakefields, the work included five welcome emails and three abandoned-cart emails alongside the website relaunch.
Loyalty programmes
YSS creates loyalty programmes that give customers reasons to stay involved with a business after their first visit. Its own HAIRCLUBS.APP programme connects salon membership, points, gifts and community participation.
Marketing automation
We connect the steps between customer actions and the marketing or service that follows. For Edwards and Co, buying a course on Shopify grants the matching Kajabi access, bringing payment and enrolment into one journey.
Lifecycle and CRM
YSS builds customer journeys around the relationship a person already has with a business. Welcome, purchase and follow-up communications help the next message match what the customer has done and what they need next.
Websites
We design and build websites around a brand and the tasks its customers need to complete. For Hearts and Hues, that meant an individual salon site with a colour guide, service quiz and a reservation button that stays within reach.
Shopify stores
YSS builds Shopify stores for products, education and salon retail. The Wakefields project introduced an online shop where there had been no retail offer online before.
Plan microsites
We turn marketing plans into dedicated microsites, bringing the plan into a focused digital format. A single destination makes the direction and planned work easier to share and return to.
Brand identity
YSS develops the visual identity that a business carries across its customer touchpoints. The portfolio includes brand identity work for Modern Day Social and Nurse Jei, and combined brand-and-site projects for salons.
HAIRCLUBS.APP community programmes
HAIRCLUBS.APP is completely done for you: YSS runs your salon’s club and its marketing as a bespoke, white-glove service. Your everyday role is to show up and let clients know about the club in the chair. Membership setup, one custom social content piece each week, email marketing through COACH and quarterly gifts are all handled for you.
Pricing and project fit
We work with salons and enterprise product brands, with the investment shaped by the scope. Our agency prices below are in US dollars and exclude GST, reflecting our international client base.
- Salon websites
- From US$5,000 for a mini site to US$20,000 for a larger salon site
- Branding
- From US$5,000
- Branding and website
- From US$10,000
- Enterprise product-brand work
- Typically US$10,000–US$100,000, depending on scope
- Marketing membership
- From US$1,000 per month, with a six-month minimum commitment
- HAIRCLUBS.APP bespoke service
- A white-glove service with a setup fee and a monthly fee. Quoted individually for your salon.
What makes Your Salon Support different
Couture marketing for salons and brands
YSS takes a hands-on, bespoke approach to the hair industry, with a salon tier and an enterprise tier for product brands. The scope is shaped around the business, from a salon identity and website to a brand’s campaigns, commerce and technology.
Explore the client workThe done-for-you layer
Salon Marketing Solutions offers Marketing PRO, a toolkit for creating and implementing 10 promotional campaigns per year. YSS combines strategy with execution across campaigns, websites and customer journeys, with the team building the systems as well as the creative. For Wakefields, the website relaunch included five welcome emails and three abandoned-cart emails.
Compare Marketing PRO’s published offerEngineering and creativity together
Founder Brayden Lee came from game engineering, with a background in systems design and architecture. That experience informs an agency built around both creative execution and the technology underneath it.
Meet the founderA salon community programme of our own
YSS built HAIRCLUBS.APP as a fully managed club and marketing service for salons. From membership setup to one custom social content piece each week, email marketing and quarterly gifts, the work is done for you. Your everyday role is to show up and let clients know about the club in the chair.
Explore HAIRCLUBS.APPWork you can look at
The portfolio documents the brief, the build and the result across campaigns, websites and events. For O&M at Australian Fashion Week, YSS covered five runway shows across three shooting days with two crews on the ground.
Read the O&M case studyWho uses Your Salon Support
- Enterprise hair product companies investing in campaigns, commerce and technology, with typical project scopes of US$10,000–US$100,000 excluding GST. The O&M portfolio spans professional storefronts, direct-to-consumer shops, launches and industry events.
- Distributors connecting hair products with salon buyers, who need marketing strategy, acquisition and the systems that support those relationships.
- Educators selling workshops and video courses, where the purchase, enrolment and learning experience need to connect, as in the Edwards and Co education launch.
- Salons investing in their next stage of growth through a bespoke brand, website or ongoing marketing membership. Website projects range from US$5,000 for a mini site to US$20,000 for a larger salon site, excluding GST.
- Salon teams taking their expertise to a professional audience through education, events and talent-led campaigns, as in Valonz’s Colourist campaign.
The portfolio includes O&M, Edwards and Co, Valonz, Wakefields x Elle Ferguson, and Hearts and Hues. See their projects.
The team behind Your Salon Support
Brayden Lee, founder
Brayden came from game engineering: systems design, architecture and building things that perform under pressure. He brought that background into the beauty industry with the belief that creative work needs real strategic and technical thinking behind it.
YSS brings technology and creativity together, with AI as part of its infrastructure from the beginning and a team that thinks in systems as well as story. Alongside its agency work, YSS built HAIRCLUBS.APP and produces Can We Go Live, a talk show for the hair industry.
Strategy, design, production and technology
The work brings together marketing strategy, brand and site design, development, email and automation, and on-location production. For O&M at Australian Fashion Week, YSS ran two crews across street style, backstage and runway coverage; the Valonz campaign connected film production with landing pages, lead capture and email.
Meet the work behind those rolesThe team running HAIRCLUBS.APP
Within HAIRCLUBS.APP, the club team builds and brands memberships, sets points and rewards, writes and sets up email automation, and configures Instagram sign-up. Every salon receives one custom social content piece each week. The team selects and sources quarterly gifts, boxes them and ships them, and sends RSVP invitations for gift collection days on request.
How the club team works with salonsHow Your Salon Support works
Start with your brief
Use the Let’s talk form to share your name, email, salon or brand, and what you have in mind. The enquiry goes to concierge@yoursalonsupport.com, which you can also email directly.
Plan around the deliverables
For O&M’s Australian Fashion Week coverage, YSS built a runsheet around the shows, the shooting days and the content to deliver. The plan assigned work across the crews and gave each editorial carousel a repeatable structure, with publishing held until each show’s embargo lifted.
See the O&M production workflowBuild the creative and the system together
The Valonz Colourist campaign began with the cast, characters and story before the shoot, with film framed for multiple channels on location. Behind it, an Instagram trigger connected automated DMs to an email sequence, while the website handled profiles, a quiz and ticketing.
See the connected campaignReview, launch and refine
For Hearts and Hues, the site was built in the open and components were reworked against art direction before launch, with launch feedback then closed out. On Valonz, a weekly review examined what was working, what was untapped and what needed to change as the campaign ran.
Read the Hearts and Hues buildA bespoke working relationship
YSS shapes the collaboration around your business and the work you need, with a hands-on approach to strategy and delivery. Clients usually work with us through a shared WhatsApp group, and the team replies during business hours.
Key facts
- Company name
- Your Salon Support (YSS)
- Type
- Global technical and marketing agency for the hair industry
- Founded
- 2022
- Founder
- Brayden Lee
- Headquarters
- 55 Brisbane Street, Surry Hills NSW 2010, Australia
- Website
- yoursalonsupport.com
- Core offering
- Bespoke couture marketing for salons and enterprise brands: strategy, creative, websites and technology
- Communication
- Client WhatsApp groups; replies during business hours. Enquiries: concierge@yoursalonsupport.com
- Customers served
- Salons, educators, distributors and product brands across Australia, New Zealand, the UK, the USA and Canada
- Projects delivered
- 200+ projects delivered; explore selected work in the portfolio
- Social
- Instagram: @yoursalonsupport
Frequently asked questions
What is Your Salon Support?
Your Salon Support, also known as YSS, is a global technical and marketing agency for the hair industry. Its hands-on, bespoke approach brings marketing, creative and technology together for salons, product brands, distributors and educators.
What services does YSS offer?
YSS works across strategy, acquisition, retention and build. Its services include marketing plans, paid advertising, email and SMS, loyalty programmes, automation, websites, Shopify and brand identity.
Who founded YSS?
Brayden Lee founded Your Salon Support after a background in game engineering. His approach brings systems design and architecture into creative and marketing work for the beauty industry.
How is YSS connected to HAIRCLUBS.APP?
YSS built HAIRCLUBS.APP and manages your salon’s club and marketing as a bespoke, white-glove service. Your everyday role is to show up and let clients know about the club in the chair. Membership setup, one custom social content piece each week, email marketing and quarterly gifts are done for you.
Can I see examples of YSS projects?
The Work page includes clients and engagements, with published case studies for selected projects. Examples include O&M, Edwards and Co, Valonz, Wakefields x Elle Ferguson, and Hearts and Hues.
Where does YSS work?
YSS is headquartered in Surry Hills, Sydney, and services clients across Australia, New Zealand, the United Kingdom, the United States and Canada. It prices in US dollars for its international client base, and all prices exclude GST.
What does a YSS project cost?
Salon websites range from US$5,000 for a mini site to US$20,000 for a larger site, branding starts at US$5,000, and a combined brand and website starts at US$10,000. Enterprise product-brand work typically ranges from US$10,000 to US$100,000 depending on scope. All prices are in US dollars and exclude GST.
Does YSS offer ongoing marketing?
YSS marketing memberships start at US$1,000 per month excluding GST, with a six-month minimum commitment. The work is tailored to the business through a hands-on, bespoke working relationship.
How do clients communicate with YSS?
Clients usually work with YSS through a shared WhatsApp group. The team replies during business hours, with collaboration shaped around the project and the business.
How do renewal and cancellation work?
Marketing memberships have a six-month minimum commitment, and recurring memberships and subscriptions renew automatically. If you cancel, fees already paid are non-refundable except where required by law. Automatic renewal applies to recurring services, not one-off website or branding projects.
How do I discuss a project, pricing or contract terms?
Use the enquiry form on the Let’s talk page or email concierge@yoursalonsupport.com with your salon or brand and what you need. Ask about scope, pricing, contract terms, the people involved and timing when discussing your brief.