Royals Hair
A new look. Still Royals.
The brief.
Royals wanted a bold, image-led digital experience. Less copy, more movement. A strong opening, a continuous flow into services and shopping, and a website designed with mobile visitors in mind.
A new identity and Shopify website for Royals Hair, bringing its editorial hair work, salon services and retail into one connected brand experience.
A complete brand system and a live Shopify website, carrying the same visual identity from first impression through to the shop.
The site. royalshair.com.au
Full-screen imagery, oversized typography and a flowing mix of salon services, editorial work and hair care. The live homepage puts the new identity front and centre.
The brand.
A new wordmark, supporting monograms and a palette of deep plum, bone white and terracotta gold give Royals a distinctive visual language.
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Brand system
An editorial identity for the salon, carried through its digital experience.
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Services & retail
One visual language connects the salon offering and the shop.
The shop.
Hair care sits alongside the salon story. Visitors can browse products and explore the services from one connected website.
The services.
The hair menu brings Cut & Style, Colour, Treatments and Extensions together in expandable sections.
