Edwards and Co

Buy on Shopify. Land in Kajabi. No one touches it.

2 platforms, one purchase
1 webhook between them
6 lifecycle emails
1 link to publish a course

The brief.

Edwards and Co's education business was on WooCommerce, and the courses lived somewhere else again. Customers were buying and then not knowing how to get in — the order confirmation told them a payment had gone through and nothing about where the course was. The job was to rebuild the platform so a purchase and an enrolment became the same event.

Commerce on Shopify, course delivery on Kajabi, and a webhook joining them so buying a product grants the matching offer and the course appears in the customer's library. The whole customer base was migrated across from WooCommerce and granted their existing access. Then the launch email was rewritten — a purpose-built how-to-get-in message replacing a Shopify confirmation that told people nothing. The last piece was internal: an automation that takes a Google Drive link and produces the Kajabi lesson, the matching Shopify product with its offer ID, and the Vimeo teaser on the product page.

Free courses granted to every existing customer across both the WooCommerce export and the live Shopify base.

Client
Edwards and Co
Industry
Education
Services
Platform
Ecommerce
Automation
Email
Status
Delivered · 2026

The platform. edwardsandcoeducation.com

Shopify at the front, Kajabi behind it, and a webhook that makes a purchase and an enrolment the same event. Recorded end to end off the live storefront.

edwardsandcoeducation.com — the full page, recorded live
The hero — Jaye foiling a client beside the Brunette to Bronde Highlight headline and its Shop Now call to action.
The Tutorials carousel — three colour results under the serif Tutorials heading.
Learn Future-Proof Colour, Live. — the global workshops section with the UK tour dates.
About the founder — Jaye Edwards portrait, bio, pull-quote and credentials.
The dark Private Workshops section with its four-image workshop photo grid.

The automation. 1 pipeline

A Drive link goes in. A Kajabi lesson, a Shopify product carrying the offer ID, and a Vimeo teaser come out. What used to be four manual jobs is now one.

The ManyChat to Mailchimp automationA comment carrying the trigger word is captured by ManyChat, which records the name and email and sends an automatic direct message containing a discount code. The contact is pushed into Mailchimp, where it enters the nurture sequence and remains as a remarketing list after the campaign ends.Commenttrigger wordInstagram01ManyChat capturesname + emailAuto-reply02Auto-DMwith codeWithin seconds03Pushed toMailchimpContact record04Nurture +remarketingOutlives the campaign05

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