Can We Go Live
Eight episodes. No ad spend. 150K impressions.
The brief.
Can We Go Live started as a social-first show on Instagram and became a proper podcast in January 2025. Season 2 was the pilot for something bigger — a late night confessional for the hair and beauty industry, where the pros, the rebels and the product pushers spill the stories they'd never post, pin, or put in an EDM.
A new studio, a new set, and eight guests carrying a combined audience of 368K — from Jewel Vincin at The Modern Day Social through to Richard Kavanagh, founder of The Hair.app, as the finale. Six segments were designed to repeat: the unfiltered twenty-minute interview, They Said It We Reddit, a lip-reading consultation game, subscriber-only BTS, a season prize pool, and an Ad Break built to be dynamically populated so a sponsor can be swapped in long after the cameras stop.
150K organic impressions in eight weeks on zero paid budget. 100K Instagram reach at a 10% engagement rate, a top post at 28%, 25.6K YouTube views, and 120 CRM leads — from pure community distribution.
The guests. 8 episodes
Eight episodes, eight names. Founders, educators, colour masters and one industry legend — 92% with a global audience, 92% founders or salon owners, 85% brand ambassadors.
The episode. the finale
The season finale, in full — Richard Kavanagh on AI and the future of hairdressing, straight off the channel.
The segments. 6 segments
Six formats built to repeat. The unfiltered interview. They Said It We Reddit — Mean Tweets meets hair and beauty. Less Than Ideal Consultations, where the guest identifies a service by lip reading alone. And an Ad Break that is dynamically populated, so a sponsor can be changed after the episode is already cut.
Interview
The unfiltered twenty minutes. Industry icons get real about what built their brand, what broke it, and what the industry needs to hear.
They Said It We Reddit
Mean Tweets meets hair and beauty — the wildest anonymous salon confessions and gossip, read straight off Reddit and reacted to in real time.
Less Than Ideal Consultations
The guest guesses the service from lip reading alone. Music blasting, no context, chaos reigning. A reminder: consultations matter.
Ad Break
The designated sponsor slot — dynamically populated, so it can be changed or updated any time after recording, for any episode or season.
BTS
Post-podcast gold. The off-camera tips, tricks and messages the guest leaves once the mic is off, delivered exclusively to subscribers.
Prize Pool
A season-long prize pool drawn after the finale — the audience plays along all season, and sponsors contribute to the pot.
The network.
The reach in the room before an episode airs — every guest is a distribution channel, and every one of them reshared.
- 1M+
- combined guest audience
- the estimated network across both seasons
- 13
- high-profile stars
- award-winning stylists and brand founders
- 100+
- organic collab posts
- reels, stories and grid
- 100%
- guest reshares
- every guest reshared their episode content
- 4
- international guests
- Canada, Australia and the UK
- 1200+
- organic likes
- with Wendy Bélanger, kicking off expansion into Canada and the US
The room.
Who the show puts on set — the demographic breakdown across both seasons of guests.
The posters. the key art
The season key art — cut for print and feed, carrying the late-night brand between episodes.
