At first glance, a digital marketing plan for a hair salon and hairdressing may seem worlds apart. Yet, they share some interesting similarities!
Hairdressers design their services to fit each person’s style, in the same way a business customises a digital growth plan.
Innovation in techniques:
Hairdressers use new methods to achieve the perfect look, salon digital growth requires creative strategies to capture attention and increase engagement.
Embrace change:
The hairdressing industry and the digital world are fast paced. Staying dialed in and keeping tabs on new trends and technologies is vital.
Focus on results:
Whether it’s getting onboard with a new hairstyle trend or driving more online traffic, both hairdressing and salon marketing plans are results-oriented.
Define your services with style:
A clear lasting impression is created by detailing your services in the digital world, such as haircuts, colouring, styling, treatments, and extensions.
Financial planning:
A detailed financial strategy covers startup expenses which should include your salon’s marketing, pricing, and projected earnings.
Understand your market:
Stay on top of trends in hair and digital marketing. Research your target customers and competitors offering similar services.
Salon marketing strategy:
Covers all your bases with a comprehensive beauty salon marketing plan. Make it a reality with consistent online and offline marketing.
Brand and ambiance:
Design an online brand that mirrors your salon environment.
Staffing:
Recruit top talent and train them to perfection. Work with the best digital marketers to showcase your brand.
Customer satisfaction:
Build unbreakable bonds with clients through exclusive services and loyalty programs both in your salon and through your various marketing channels.
Want to next level your salon and say hello to a thriving business with specific salon marketing ideas? We’ve got you covered!
Follow these expert tips to create a digital growth plan that's as individualised as your signature haircut!
Enhance hair salon online visibility:
Stand out with a salon Google Business Profile that gets you noticed.
Hair salon website optimization:
Ensure your hair salon website is optimised for salon SEO, showcases services and provides essential information.
Hair salon online booking:
Book your way to success with online booking for client convenience and operational efficiency.
Hair salon content creation:
Start a SEO optimised blog on your hair salon website to share beauty tips, trends and industry information.
Hair salon client communication:
From appointment reminders to promotions and event updates, make sure you have it covered.
Your salon will shine brighter than ever before by staying informed with industry trends and being all ears to customer feedback.
Hair salon social media engagement:
Platform presence: Make your salons mark on social media platforms like Instagram and Facebook.
Visual content: Share before-and-after client photos that highlight your services, let the transformations speak for themselves!
Regular updates:Keep your audience on the edge of their seats! Post consistently to keep your audience engaged and informed about promotions or new services.
Interactive posts: Spark interesting conversations with your audience through polls, questions, and interactive stories.
Influencer collaborations: Join forces with local influencers to tap into a broader audience.
Hashtag usage: Use targeted hashtags and keywords to increase the discoverability of your posts.
User-generated content: Did your client love their salon visit? Ask them to let the world know! Incentivise your clients to share their experiences and tag your salon.
Reviews:
Ask happy clients to leave positive reviews. Do this on platforms like Google My Business, Yelp, and Facebook. Displaying these testimonials can boost trust and attract new customers. Make sure to respond to reviews to show that you love customer feedback.
Analytics:
Monitor your salon social media analytics to connect with your audience and tailoring your approach to perfection.
Ready to be amazed by the digital marketing world and turn your salon into a client magnet? The Concierge is at your service! Ring the bell in the poll for the salon growth Concierge. DING DING, the bell is ringing for you!