Creating a strong online presence is essential for any business, including salons. If you want to attract more customers, boost your visibility, and grow your salon’s reputation, listing your salon on Bing Places for Business is a smart move. With Bing boasting 100 million daily active users, incorporating Bing Places for Business into your Salon Marketing Plan is a no-brainer.
Bing's Influence on Other Search Engines:
Did you know that some popular search engines rely on Bing’s data to deliver their search results? Here are a few key players:
Yahoo Search: Since 2009, Yahoo has been using Bing's search technology through a partnership with Microsoft.
DuckDuckGo: This privacy-focused search engine sources some of its results from Bing, ensuring user privacy while providing comprehensive search results.
Ecosia: Known for its eco-friendly mission, Ecosia uses Bing's data to power its search results and plants trees with its ad revenue.
These collaborations allow these search engines to offer reliable and extensive search results with Bing's robust data and technology.
Just like you manage your Google Business Profile, you can use Bing Places for Business for free to manage your salon’s information. Make sure your salon is easy to find and that potential clients can connect with you effortlessly.
We are here to help you make the most of this versatile tool. So, let's go through the steps to set up and optimise your Bing Places for Business listing.
- Search for Your Business on Bing: Look up your business on Bing to see if it already exists. If it does, you can claim it. If not, you’ll need to create a new listing.
- Claim Your Listing or Create a New Account: Go to the Bing Places home page. If your business is listed, claim it. If not, create a new account.
- Login: Sign in using your Google, Facebook, or Microsoft account and create or manage your Bing Places listing.
- Verify Your Listing: You can download the Bing Places for Business app using the following links:
- Android: Bing places for business - Apps on Google Play
- Apple: Bing Places on the App Store (apple.com)
Log in with the same "account you" used to create your listing and follow the app's steps to claim your listing hassle-free. Click the "Verify now" button once you have submitted the listing.
Or Use Postcard Verification: Bing will send a postcard with a PIN to your business address (it usually takes 5-6 days in the U.S.). Enter the PIN in Bing Places to verify your listing.
- Complete Your Business Info:
Make sure your business name, address, and phone number (NAP) match what's on your website and Google Business Profile. Choose your business segment from categories like:
- Restaurants and Cafes
- Health and Wellness
- Automotive Services
- Retail Stores
- Home Services
- Professional Services
- Entertainment and Recreation
- Financial Services
- Beauty and Personal Care
- Education and Training
Unique options may be available based on your segment. Indicate if customers should visit your location and specify if it's a business or professional office setting. The optional store code helps organise multiple locations.
- Input Social Media Links:
After claiming your listing, add social media links. Click the "Add advanced Information" link to include Instagram and LinkedIn links.
- Show Off with Up to 100 Photos:
- Logo: Tag it as a logo.
- Exterior Shots: Tag it as the exterior.
- Interior Shots: Tag it as the interior.
- Retail/Service Images: Highlight critical products and services.
- Headshots: Introduce your team.
- Events: Special events or promotions.
- Menu: If applicable, display your menu items.
- Additional Business Information: Relevant business images.
- Add Your Business Hours:
- Select Your Hours: If you're open 24/7 or have specific appointment hours, choose the relevant option from the dropdown menu. Otherwise, select "your business hours" and use the toggles to set your working days.
- Special Hours & Holidays: Specify any special hours or holiday schedules. Tell your customers when you're available during festive seasons or special occasions.
- Maintain Your Listing:
Regularly confirm information about your Bing Places to keep your listing accurate. Bing assesses confidence levels, so don't let it flag your details as "low confidence." Update photos and videos weekly!
- Add "Special Announcements" Posts:
- New Hours of Operation
- Menu Change Highlights
- Events and Promotions
- General Information
- Bing Business Listings & Reviews:
Bing showcases reviews from trusted third-party sources, such as star ratings and review snippets from Facebook location pages.
Following these steps ensures your salon's Bing Places for Business listing is accurate, engaging, and up-to-date.
Using Bing Places for Business can level up your salon’s online presence and make your salon more visible to potential clients. By following the steps in this guide, you’ll ensure your salon is easy to find and connect with. Plus, Bing’s partnerships with search engines like Yahoo, DuckDuckGo, and Ecosia mean your reach will be even wider, making it a great addition to your salon marketing plan.
It’s important to keep your business information accurate and up-to-date. Regularly updating your business hours, contact details, and photos will keep your profile fresh and engaging. With well-managed listings on both Google Business Profile and Bing Places for Business, you’ll be able to attract more clients and grow your salon business effectively.
Get your Bing Places for Business listing setup as a part of your salon marketing plan at YSS and watch your salon's online presence boom!